High Energy: Yoav Lurie of Uplight
According to most climate scientists, we need to achieve net zero global greenhouse gas emissions by 2050 to limit the global temperature increase and to avoid the worst of the climate crisis. But how can we get utility companies to transition fully to clean energy?
In this episode, learn about Yoav Lurie's efforts to mitigate climate change and global warming by working with utility companies. Yoav is the founder of Simple Energy. Simple Energy is a digital platform that leverages behavioral science and analytics to engage utility customers and encourage energy savings by making it fun, simple, and social! In July 2019, Simple Energy merged with Tendril to form Uplight. Uplight serves 100 million residential and business customers, working with utility companies in 40 states to create a more sustainable future.
"We came to a realization - both because of movements we were seeing in our markets, as well as the incredible time pressure we have to fight this climate emergency - that at the intersection of those two things, we have to do something much bigger," says Yoav. "We took our life's work in this company, and said: 'we'll find the best way to build a platform that can do much more.'"