Smoothies with Purpose: Wan Kim of Smoothie King
The USDA recommends eating 5 to 9 servings of fruits and vegetables a day to stay healthy. However, an estimated 90% of Americans don’t eat enough fruits and vegetables - at all.
This week, hear from Wan Kim, the CEO of Smoothie King, and how he wants to empower his customers to adopt healthy lifestyles. Smoothie King has 1,000 locations around the world, selling smoothies, juices, energy bars, and more. Prior to becoming CEO, Wan Kim was a master franchisee in his home country of South Korea, where he helped to open 130 locations before going on to lead the company.
"When I started as a franchisee back in 2003, I was young and excited to introduce smoothies to South Koreans. And after I got into the business, I realized that not all businesses actually think about the purpose behind the money," says Wan. "Don't get me wrong. I'm a business guy. But I don't know that I would always feel good about selling a pizza or burger. Having purpose in the product is really important."