Accessorize with Impact: Sheeba Philip of Akola
In Uganda, the average person earns less than a $1.90 per day.
This week, we speak with Sheeba Philip, the CEO of Akola. Akola is a retail social venture and jewelry/ lifestyle brand with a mission to empower women in Eastern Africa. Sheeba was previously the Vice-President of Marketing & Communications at JCPenney, a Vice-President at International Justice Mission, an anti-slavery organization, and was the Global Director for the Oreo brand at parent company Mondelez International.
"We really want this jewelry to unlock something in the person who's buying it," says Sheeba. "I think consumers want to be part of retail experiences that benefit them in a deeper way than just the product itself, and allow them to have an impact with their purchasing power."