Greener Greens: Brian Cook of Pete's

Greenhouses use 90% less land and water than field grown greens.

To learn more about greenhouses and more, hear from Brian Cook. Brian is the CEO of Pete’s, a company that specializes in greenhouse-grown lettuce and produce, with a special focus on reducing packaging and food waste. Pete’s distributes at major supermarkets including Walmart, Kroger, Target, and more. Brian is also the Chairman of the Fresh Produce & Floral Council, and was previously the Director of Sales at San Miguel Produce.

"Taking care of your people is a lifestyle. It's not a project. If you tackle it as a project, you lose authenticity. This has to be something you live every day," says Brian. "A lot of times, doing good does come at a cost. But ultimately, there is a way profit and purpose are built and grow together."