Verifying Impact: Fleur Heyns of Proof of Impact

Impact investing has grown to be a $500 billion industry. In a recent GIIN survey, 80% of impact investors said that more transparency around impact investing results would help reduce "impact washing" and “industry-mission drift.”

This week, we speak with Fleur Heyns. Fleur is the co-founder of Proof of Impact, a technology company that enables the tracking, measurement, and verification of the impact of investments. Fleur was previously the founder and CEO of Global Trader, now the largest online stockbroker and trading platform in South Africa. She has been an investor, advisor, and founding shareholder of many initiatives across South Africa and Europe including Emerge Education, ClearlySo, and Ardmore Design.

"If you were able to make impact visible, and every single company were completely transparent, it is totally obvious that only the companies that have positive impact would thrive and be financially successful," says Fleur. "It's not what you do but how you do it that matters."