Creating a Better Cereal While Giving Back: Parker Brook Founder & CEO, Lovebird Foods

Parker Brook is a veteran of Big Food, helping bring an array of household-name brands to countless consumers around the world. While working for one of the world’s largest food conglomerates, he hoped to have the opportunity to create change from within; however, it became apparent that profit would always being the driving force behind every decision. 

He knew there was a better way. That’s when Parker branched off on his own, launching Lovebird Foods as an alternative to ultra-processed breakfast foods. Tune in as Eva and Ed talk with Parker about his journey to build a better cereal.

Some key takeaways from the episode:

• How Parker’s background in Big Food led to him questioning what food actually is (2:13)

• What it actually takes to launch a food company from the ground up (5:32)

• Why clean ingredients matter to Parker (hint: they’re better for the planet as well as for our bodies) (10:13)

• What the term ultra-processed means in food production (13:34)

• Parker’s thoughts on making healthy food more accessible for families around the world (17:33)

• Why eating healthy can actually cost you fewer dollars as well as fewer calories (19:52)

• Why Parker has committed to donating 20% of Lovebird’s profits to fight childhood cancer — and how that pledge holds him accountable (21:02)

• Inquiring minds want to know: Parker reveals the top industry secret involved in making cereal shapes (37:26)